Jeff Jarvis calmly takes apart the argument against new technology in the book publishing industry and specifically that of Wall Street Journal writer, Lee Gomes in a post today.

It is to the point, well argued and cogent and best of all quotes liberally from the offending piece. It provides an excellent example of why I like reading Jeff’s post so much.

While I think that perhaps his unabashed stance requires even more optimism than i possess to support I do like his projected destination for books and other media.

Go read.