Bye Bye Ottakars
by Eoin Purcell
As Galley Cat on mediabistro and Publishing News report Ottakar’s will cease to exist as a brand following the HMV merger. All of the chains stores will be rebranded as Waterstones which I find a little disappointing.
Publishers should take note, as they no doubt already have, of the almost throwaway paragraph and quote in the
Publishers News piece:
For publishers, a programme of terms harmonisation is about to begin and Johnson promises one Christmas campaign across the enlarged business this year. “On terms, yes, we do expect to get a saving out of it, but what’s more important is giving publishers a more potent route to market for their books. Every supplier has terms set up with Waterstone’s or Ottakar’s, or both – we want just one terms register, which is simpler for everyone, and the sooner the better.”
A narrowing of the market yet again and what is worse I have no faith that Waterstones will be invigorated by this purchase. I really do hope it works however and wish them the best.