I remember reading somewhere (tried to track it down but cannot) that 75% of people would buy more books (or even one) in a supermarket if the selection was greater.
Well I was in Target, Evanston Illinois last night (if you don’t enjoy late night Friday shopping then you would not enjoy a Target at 9.30pm Friday) and was amazed at their selection. It was huge compared to any supermarket/department store I have been in. And what is more I bought a book, I nearly bought more too.
The proudly purcahsed book was David McCullough’s 1776 which I have been planning to buy for ages. I got the paperback at $14.00 or so which although more expensive than Amazon is a damn sight chesper than most bookstores.
I very nearly bought the complete set of Narnia book stoo but thought I could affor dto wait on those if I ordered them over the web. Their selection was good, the atmosphere decent and the ability to browse freely was welcome. In short I think I proved the research correct.
Happy with books