Eason & buyers . .

Eoin Purcell

Why Easons is important
If you work in publishing in Ireland, you have to work with Easons. I say that, not to attack them or to slight them, it is simply fact. Easons stores are located in nearly every major urban centre from Athlone to Roscommon and nearly everywhere in between.

But it is not just their brand name stores you have to consider when you think about Easons. Equally important is their wholesale third party customers. These stores range from large independent bookstores to newsagents who sell mostly magazines.

They will mostly order new releases with little prompting (in ones and twos at first but more if they sell) but, especially for a company with a backlist like Mercier’s, it is important that these stores are supplied with your backlist titles and Easons are the key player in making that happen. The bible for those booksellers (and Easons Managers) is the monthly Booknews magazine. Getting your cover info and bookdata correct and into the Booknews on deadline is therefore pretty vital.

Some news of note . .
All of this is by way of bringing a nice end to a story I mentioned recently, that Eoin McHugh Eason Head Buyer. The Bookseller reports today that Easons have reorganized their buyers to take account of that:

Maria Dickenson, who has been with the Irish retailer for nine years, has been appointed head of buying. David O’Callaghan is now general book manager
alongside his existing role as children’s buyer. He will be responsible for bestseller stock management.

Both O’Callaghan and Dickenson will report to Tom Owens, books director.

There is more but it gets complicated so I will leave it out. The point I want to make before I sign off though, is that it will entail a slight shift in the selection of books on Easons shelves. An often forgotten bias in publishing is the retail book buyers bias. I just hope it works our way.

Still even if it doesn’t it’ll be a fun challenge
Eoin

Irish Publishing & Parochialism

The Irish publishing world appears to be stuck in a parochial rut and perhaps this is due, at least in part, to its being subvented so graciously by the Arts Council.

FRED JOHNSTON

The problems faced by Irish publishers are not chiefly, as Desmond Fennell argues, a lack of enterprise or imagination on the part of publishers themselves, but the limited public visibility of the industry, erratic State support for the sector, and a trading environment in which bookshop chains hold the upper hand.

SEÁN O’KEEFFE, Editorial Director, Liberties Press

[Extracted from The Irish Times letters pages June/July 2007]

Storm in a tea cup or Fiddling while Rome burns?
There has been a rather petty, sniping and pointless debate running in the paper of national record The Irish Times. To make matters worse, it was all kicked off by what was an interesting and stimulating article in June by Tony Farmar (who is a publisher himself and recently finished his term as President of Clé):

We are proud of our writers. We have four Nobel Prizes for literature, and a world renown for many of our authors – but we also have a book-publishing industry that is suffering from severe market pressures from overseas. The National Development Plan 2007-2013 has allocated more than €1.1 billion to culture, but very little of this will help the one art form in which the Republic of Ireland has consistently punched above its weight.

The general impression is that there are plenty of books, even too many, but in fact very few of them are published here. The average European country publishes four times as many titles per head as we do. In terms of titles per million of population, Ireland is actually the weakest performer in the whole expanded EU, with the possible exception of Luxembourg. We publish fewer titles per head, even, than much poorer countries such as Estonia, Greece, Latvia and Slovakia.

Rather than an invitation to a debate on small issues and over the relative abilities of publishers and authors, this was a call to collaborate, to innovate and to change with the changing industry. By far the most useful contribution to date has been that of Clé itself who have pointed to positive steps taken rather than problems encountered.

From an outsider’s perspective it must still seem petty. I cannot help but feel that to some extent there is right on both sides and wrong on both sides. Authors are right that Publishers (and not just Irish ones) are conservative and tend to dislike huge risks, after all it is their money being risked. They are right too that Irish authors are likely to be published by foreign publishers (not such a bad thing I suggest) and of course they are right that “serious” books have difficulty in getting published.

For their part the publishers are right to point to their efforts and the difficulties of publishing in a marketer which is

attractive to predatory British publishers as a source of both sales and authors. With honed marketing skills and deep pockets, they dominate local bookshops. As a result, even on home territory, Irish publishers find it difficult to gain an equal footing.

Overall, I cannot help but feel that the debate has been more a forum for self justification than for really promoting change in Irish Publishing. Authors need to realize that there is no Right to Publication. Publishers need to be searching as far beyond their borders as they can to achieve success and change. Most of all it seems to me it ignores the reality that there really is no Irish Publishing Market anymore but a global one that writers and publishers need to adjust to.

Amused, disappointed and tired.
Eoin

Riverdeep buys Harcourt from Reed

Eoin Purcell

Talk about Doubling Down
This really is a remarkable move by Riverdeep & Houghton Mifflin (now one and the same since Riverdeep acquired Houghton Mifflin late last year): Publishers Weekly, Reuters/Yahoo News, Bloomberg and a bit of blog reaction from Martyn Daniels.

From the HoughtonMifflin’s own press release:

The combination of Houghton Mifflin’s and Harcourt’s elementary, secondary and supplemental businesses creates a provider that will offer customers more choices in educational publishing. The new entity will be well-positioned to make the investments required to deliver to teachers and administrators a more comprehensive and flexible set of K–12 learning solutions than is available today. The addition of Harcourt Trade to Houghton Mifflin’s rich library of literature and reference titles will create a preeminent publisher with one of the industry’s most distinguished lists of authors.

Despite the noise they are making about the trade list, I cannot help but feel that the real goal is to lock in as much educational content as Riverdeep can and to begin the process of moving education online as we have mentioned here before. It is really an exciting time in educational publishing. I think we may be seeing the growth of an online education giant.

Seeing the shape emerging or is that just the fog?
Eoin

Staggered release

Eoin Purcell

Staggered release windows are so last century. We want it all now, baby, we want it today. Why, as books are competing with so many other forms of media, would the publishing industry want to create a vacuum where one needs not exist?

Booksquare have it right
The quote above is only part of a much longer article that very nicely discusses the idea of staggered release and why they really, really are not a good idea anymore for publishers (well except maybe in rare circumstances*).

What they mean is the pretty standard measure publishers take to capture as much of the market as they can. First a hardback is released to the market at a pretty stiff price, followed by a trade paperback as much as a year later. Personally I have found this a terribly frustrating experience. Aside from the cost, reading hardbacks is such a chore, especially when you are dealing with books of this length!

I can understand the logic. *For instance it would have been difficult to ignore the two bites of the cherry for this book. I suspect the sales would have been as good had they published a hardback and a paperback at the one time, but it is a tough call to be the first publisher to actually risk that on a hunch and a general feeling.

I guess what I am saying is that I can see the benefits of having a hardback and a paperback at the same time but as a publisher, I can see the risk too. What is more I can understand the fear that you will cannibalise your hardback sales for the sake of being trendy. Still it is probably worth the risk once.

Thinking it might be worth it!
Eoin

Links of Interest (At Least to Me) 14/07/2007

Eoin Purcell

The unstoppable power of Richard and Judy as seen and told by the The Friday Project people.
Here & Here

Frankly one of the finest and clear sighted (not to mention fantastically brief) discussion of the current state of writing:

With the rise of the web, writing has met its photography. By that I mean, writing has encountered a situation similar to what happened to painting upon the invention of photography, a technology so much better at doing what the art form had been trying to do, that in order to survive, the field had to alter its course radically. If photography was striving for sharp focus, painting was forced to go soft, hence Impressionism. Faced with an unprecedented amount of digital available text, writing needs to redefine itself in order to adapt to the new environment of textual abundance.

[Hat Tip to if:book]
Here

Further to that piece I thought these ones from Tim O’Reilly were definitely worth reading too.
Here & Here

The End of Dewey in some libraries
Here (NYT read it before it goes behind the wall!)

Wow I was tired when I posted this
Eoin