Eoin Purcell
TheBookseller.com carries a great blog from Anna Rafferty the digital marketing director of Penguin. Line of the piece:
Months of workshops, designing, testing and re-designing later and we’re happy that we’ve shifted our site from being a company on broadcast to being genuinely reader-centric.
Go read it here.
Eoin
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Filed under: Blogging, Books, Blogging, e-publishing, Penguin
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