I have to say, when I read this news from EA Games last month I was not TOO blown away:
Electronic Arts (NASDAQ: ERTS) today announces the development of FLIPS, an innovative new book range created for the Nintendo DS. FLIPS has been designed to give children of all ages a fun new way to read their favorite books. EA has worked with some of the UK`s leading publishers of children’s books and magazines, including Egmont and Penguin Publishing, to bring modern classic titles from critically acclaimed authors such as Cathy Cassidy, Eoin Colfer, Enid Blyton, and the various writers from the popular boys series, `Too Ghoul for School` to the DS. Each FLIPS title features multiple books and the first four titles will be released exclusively on Nintendo DS in the UK on 4th December 2009.
But then I saw one (the Artemis Fowl-Eoin Colfer collection) in action at the CBI Digital Developments Seminar on Saturday 28 November in Tallaght Library. I’m still not blown away but I am more impressed than I thought I would be. The device is the same as any DS but the program is actually fairly clever and offers a range of extras that kids might just find enjoyable, though to a certain extent it remains in essence a book on screen. I don’t think this will be converting non-readers into readers. Still, interesting move.
One of the discussions that I tumbled into on Saturday was whether digital products opens a new market for books and will deliver new readers. I’m not sure that it will in any real sense. It may make it easier for people who have always read to read digitally, or enable people who have wanted to read but couldn’t to read with great ease, but NEW readers, people who simply didn’t read out of choice deciding to read on screen, seems unlikely, especially not book length pieces.
Still, one interesting development I spotted [in Publishers Weekly] today is that ScrollMotion are launching a series of releases for their Iceberg ereader which will be heavily child focused with:
animations, audio content, interactivity. Picture books in the Iceberg Kids format are more than books—they’re activities. The app has a sleek and entertaining aesthetic and navigational system (though all e-books will be sold as separate apps for the moment, they all share the same design and navigation system), featuring five buttons—”Read,” “Bookmark,” “Index,” “Record,” Settings,” “Help”—that make musical sounds when tapped.
To accommodate full-page illustrations in the iPhone’s small format, the application automatically pans around the illustration while the child or parent advances through the text on that page. By pinching the screen, one can move around the entire illustration at will. The text can be made larger or smaller, and automatically moves to accommodate the art.
I remain unconvinced by the need for these type of applications when they could be as easily hosted on a decent website, that had a mobile access mode, but still, it is good to see development on the area one way or the other.