Change in the way we read books is just as inevitable. Consumers love the feel, smell and look of printed books – I know I do. But, spoiled by the advent of e-shopping, they also want unlimited choice, the ability to buy their book any hour of the day or night and to know they’re paying the best price.
Most of all, though, they don’t want to wait for their product. Whether it’s 48 hours for a book from Amazon – or three to four weeks from a US supplier. They can download their songs and films from iTunes immediately, so why should it be different with books? They want their dolly and they want it now.