You may notice that none of the changes all these CEOs were doing sped up the supply chain. Even after Borders put in a reorder for a backlist book, it would still take two to four times as long for that book to make its way back to the store shelf. It could still be weeks after a book sold before the reorder was even placed. There were some efforts made by the sf/fantasy buyer in 2006 to rationalize the sf/f section so that A stores had a full A range selection thus doing away with some of the weird gaps that had developed over the years, but this didn’t help much at the D or E store range to reduce the overall inconsistency of the brand.
Last year I chose some folks who I though had made 2009 interesting in publishing terms and I believed would do the same in 2010. I think I was broadly right about them. You can see the 2009 list here. For 2010 I’m doing the same.
Richard Nash ~ The Risk Taker
Nash is moving ahead with Cursor a new type of publishing company based on communities, authors, shorter contracts and generally many of the ideas that have been floating around books for a few years now. He’s fiery, inspiring and willing to take a gamble (and be wrong too). He has spoken several times over the last few years about where publishing is going and he never fails to offer rich and convincing arguments to back up his point of view. I’m hoping he’ll be successful, not least because his first imprint community is called Red Lemonade!
Gareth Cuddy ~ The Doer
Sometimes you need people who just get down on the ground and shift dirt. IN many ways that is what Gareth Cuddy has done in Ireland. His DirectEbooks has been selling ebooks for some time now and as he would no doubt concede himself, right now the market is not mainstream, but it is getting there. He’s been pushing for more Irish publishers and small publishers to get into epublishing and through his EpubDirect service he’s offering publishers a decent way to get digital fairly quickly.
Rebecca Smart ~ The Changer
Osprey really shouldn’t be cool (except maybe to military history nerds) but it is. It has created an online community for military history buffs and pioneered direct marketing methods that keep the company engaged with its readers and released a book on Zombies (complete with accompanying video). It recently bought the apparently unconnected Angry Robot Sci-fi imprint from HarperCollins and have shepherded it to great success. Much of this is down to Rebecca Smart’s savvy leadership and ability to drive change. She’ll no doubt say that the great staff behind her at Osprey are as much responsible and I think she’d be right, but even the best Army needs a good general.
Mike Shatzkin ~ The Thinker
Mike is pretty darn smart. What’s more, he’s pretty darn good at putting his thoughts down in a clear, concise and accessible way. If you don’t read his blog, you really, really should. As one of the brains behind Digital Book World (a conference I’ll sadly not be attending this year) he has managed to start the in-depth conversations that US Trade Publishers NEED to have if they are to survive the shifting playing field of digital publishing. For that alone and the pleasure of reading the posts he shares so freely, he makes the list.
The FutureBook Team
The last choice is always a hard one when one is creating a small list. So I’ve cheated and chosen a team. I’ve done this for a few reasons. Firstly I think FutureBook (a blog and conference run by The Bookseller) came to life quickly, embraced the web rapidly and grew by engaging in a fashion that felt very web native and very focused on community and providing value. Secondly I felt that in doing that they provided a critical hub for debate and discussion about ebooks outside of the US but in the English language. It made ebooks real for many publishers and booksellers outside of the US and that was pretty useful in a year that has been dominated by digital developments. So well done to Samantha Missingham, Philip Jones et al, a fine job, well done.