Stop Making It Bigger | Green Lamp Media
by Eoin Purcell
I have a quick strategy note over on my Green Lamp Media blog for publishers, especially small and medium-sized one, on how they can stop making their backlists a digital problem and maybe start moving towards selling ebooks:
Well to my mind, the first thing ANY publisher needs to do, even if they don’t have immediate plans for digital publishing, is stop making that backlist issue bigger and I’ve a pretty sensible strategy for how they can do that AND start preparing for digital publishing.
1) Stop only holding PDF files
Simple enough really, but if you are using in-house design programmes like Indesign or Quark, make sure you hold onto the Quark or Indesign files of your titles AS WELL as holding on to the PDF. If you are using out of company contractors, make it a condition that designers supply original files to you when they deliver the final files. Doing this means that you have files that are easier to convert then PDFs and will thus cost considerably less money when you decide to explore digital publishing and ebooks.
Cost to you: Nothing