Putting Things In Perspective | E-book sales data, the truth is out there | FutureBook
by Eoin Purcell
The Bookseller released publisher sourced data on ebook sales. There’s reason to be somewhat skeptical of the information in the sense that it is seller supplied and while non-one is saying it, there is the minute danger that some padding or exaggeration could creep in. However, the reality is that these figures are probably a very good approximation of where sales are in the UK (with the caveat as The Bookseller notes, that self-publishers are not represented*):
The basic numbers are clear. The data shows that the e-book market for traditionally published digital books is much bigger than previously thought, with estimates suggesting that a total number of 65 million e-books were sold in 2012, representing a value of about £200m – at least double what it was in 2011 in volume terms more than double. That would mean the overall book market grew in 2012, despite spending on print books falling £74m.
To put that in perspective, Nielsen released figures for the 2012 calendar year in Ireland that put sales at “a total of €123.4m and 11.5m units in 2012.”
Even allow for the fact that the Nielsen numbers for Ireland are widely seen as covering maybe 80% of sales, we can assume fairly happily that Irish print sales were well less that €150m and 15m units at the retail level.
Which when you think about it means that the ebook market, just for the UK is already bigger than the entire print market in Ireland. There’s no reason an Irish publisher cant attack that space aggressively and with relevant ebooks just as well as a UK based publisher.
What’s more, even if we assume a smaller growth rate for that digital share (say 10 or 20% in 2013) the market will STILL be larger than the Irish market and the space for growth is STILL more significant that that for most Irish publishers in print form.
Publishers committed to print or still unconvinced by digital sales, the alarm is ringing and you’ve pressed snooze once too many times, ignore it once more and the alarm will stop warning you and you’ll sleep through this change!
*They’ve also excluded some 20p bestsellers. Which I find a little odd, but I can see where they were coming from. Personally, I would have included them.