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Go Read This | Ebook sales are being driven by downmarket genre fiction | Media | The Guardian

You would be forgiven if you read this piece and thought afterwards that the only print books sold in bookshops were literary fiction and non-fiction and the bulk of them Booker prize winners. Of course we know this isn’t true and just as readers of digital books like their genre fiction, so too do print book readers.

I honestly struggle to see the point of such articles. Shock horror they seem to say, people read the same crap they read in print form in this new digital form:

There is a literary snobbishness at play here, clearly. Reading has always been a competitive sport. Why else would anyone have read Ulysses? Consider those boys who read ostentatious poetry to pull winsome girls; the girls who read Vanity Fair to let the poetical boys know that they are clever and minxy.

The reading public in private is lazy and smutty. E-readers hide the material. Erotica sells well. My own downmarket literary fetish is male-oriented historical fiction histfic. Swords and sails stuff. Im happier reading it on an e-reader, and keeping shelf space for books that proclaim my cleverness.

via Ebook sales are being driven by downmarket genre fiction | Media | The Guardian.

Filed under: Future of Books, , , , ,

Go Read This | Graphic Novelist Alex de Campi Uses Kickstarter to Sell Print, Film and Foreign Rights | Publishing Perspectives

I rather like this idea, I really do:

Crowdsourcing the funding to self-publish books isn’t a new idea. Kickstarter got the trend going more than a year ago, Unbound took it a step further (just to name two examples). But how about using a service like Kickstarter to sell print, translation and film rights — as well as to secure bricks-and-mortar retail distribution? Author Alex de Campi and illustrator Jimmy Broxton are doing just that. Using Kickstarter as a platform, the duo seeks to raise $27,000 over the next two months to fund production of their latest project, a futuristic dystopian graphic novel called Ashes.

via Graphic Novelist Alex de Campi Uses Kickstarter to Sell Print, Film and Foreign Rights | Publishing Perspectives.

Filed under: Future of Books, , , , ,

Go Read This | Introduction to The Conversation

I’m pretty sure this is a good idea. It’s like Tor.com for politics and current affairs. Smart and well led by the looks of things. Vertical niches folks, vertical niches!!

This is a new experiment at Random House, an effort to explore whether we can hold an engaging conversation online about different books that we think may shed light on what’s going on in the world right now. The suggestions and the essays will not be limited to Random House books, or to new books, but to any title that strikes us as relevant and worthwhile.

via Introduction to The Conversation | Conversation Online.

Filed under: Future of Books, , , , , ,

Go Read This | Scholastic, Ruckus Media Form New Digital/Print Imprint

This is a very interesting way to tackle the challenges ahead. It effectively takes the advice of Clayton M. Christensen and creates a new organisation outside the realm of the legacy company. Hope it works:

Children’s digital developer Ruckus Media is joining with Scholastic to create the Scholastic Ruckus imprint, a joint venture that will publish a wide range of children’s and teen content across all platforms, from interactive content and transmedia projects to e-books, enhanced e-books and print. The first titles from the Scholastic Ruckus imprint will be released in 2012.

Cofounded a year ago by former Simon & Schuster Children’s Publishing president Rick Richter and Ruckus Media COO Jim Young, Ruckus Media has developed a list of interactive storybook apps and will publish about 40 digital titles this year. In a phone interview, Richter said that under the new imprint, Scholastic will oversee the marketing and distribution of print editions of Ruckus Media’s digital titles through Scholastic’s network of school book clubs and book fairs, libraries and through trade book retailers. Scholastic will also manage the worldwide distribution and publishing rights for both print and digital content coming from the imprint.

via Scholastic, Ruckus Media Form New Digital/Print Imprint.

Filed under: Future of Books, , , ,

Go Read This | Barnes & Noble: Cashing In

It really is remarkable how quickly B&N is becoming a digital company or if not a wholly digital company, a company where digital is clearly the future. In the same way that large publishers have embraced ebooks in the last few years, so too has B&N.

The paragraph below from PW’s story (read the whole piece) really bangs home the importance of digital content and devices to B&N in 2011 and just how rapidly that segment of its business has grown since 2009:

Much of the profit improvement will be due to better results at BN.com. The fastest-growing segment of its business, the online division’s sales rose 36.8%, to $198 million in the quarter, and its operating margin jumped to 21.0%, from 3.7% a year ago. B&N CEO William Lynch said in the quarterly conference call that the margin improvement shows that BN.com’s business is scalable and should continue to improve its profitability as sales grow. The margin improvement in the quarter was due to a combination of higher sales of more profitable digital content and better margins from the sale of Nook hardware products. Sales of digital content through BN.com quadrupled in the quarter, and B&N estimated it has a 26%–27% market share of e-book sales and a 30% share of the digital magazine market. The majority of e-book sales are made through the agency model and B&N’s self-publishing platform, PubIt! By the end of fiscal 2012, B&N projected that digital/Nook sales will represent about 24% of total revenue compared to 12% in fiscal 2011 and 2% in fiscal 2010.

via Barnes & Noble: Cashing In.

Filed under: Future of Books, , , , ,

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