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It's that simple — and that hard. And that inescapable.

November 1, 2011 • 9:41 am 0

Go Read This | HarperCollins’ Acquisition Of Thomas Nelson Is An Investment In Digital | paidContent

You should read the full piece, but I don’t buy the logic. HC would be far better off spending considerably less on a decent design/code house that would bring expertise inside or even in buying the time of an outside house in full than attempting to integrate a large publisher facing all the same issues it faces itself to acquire digital innovation know-how. Two better reasons present themselves for this move, the first, content acquisition and lots of it and the second defensive market consolidation.

HarperCollins is acquiring Christian publisher Thomas Nelson—publisher of the mega-bestselling Heaven Is For Real—for an undisclosed sum in a deal that will be finalized by the end of the year. Thomas Nelson has been on the forefront of experimentation with digital publishing, and HarperCollins is buying not just the company but also that digital experience.

via HarperCollins’ Acquisition Of Thomas Nelson Is An Investment In Digital | paidContent.

Filed under: Business, , , , , ,

July 11, 2011 • 8:46 am 0

Go Read This | Book Trade Announcements – Bloomsbury Acquires Continuum

Another incredibly sensible acquisition by Bloomsbury and yet another that pulls them further away from the territory of a strict trade publisher. Good for them:

Bloomsbury’s strategy has been to increase its proportion of academic and professional revenues compared to trade revenues through retail channels. The current strength of the Groups academic sales compared to consumer sales vindicates this strategy. Academic revenues are more predictable and have lower related costs of sale with resulting higher margins, and are much less reliant on retail bookshop sales. Around 60% of Continuums sales are outside the UK, thereby increasing Bloomsburys exposure to the global book market. Through this acquisition, for the first time, Bloomsbury will have an academic editorial and marketing team in the US. Bloomsbury has an excellent track record in exploiting digital opportunities; this acquisition will enable us to develop Continuums 7,000 strong backlist through conversion to e-book formats and the creation of new subscription based academic services.

via booktrade.info – Book Trade Announcements – Bloomsbury Acquires Continuum.

Filed under: Publishing, , , , , , ,

April 12, 2011 • 5:23 pm 0

Another Smart Acquisition By Osprey

Clock this one up to a great real-world play that adds value to an existing portfolio of titles and content while also building on Osprey’s digital potential. Old House seems like the perfect fit for Shire and like some of Bloomsbury’s recent acquisitions the opportunities to create something that extends the brand into digital publishing is very real. Oddly enough too, the acquisition suggests that Richard Charkin’s comments at the ‘Are Publisher’s Relevant?’ debate yesterday about how the new digital age makes strict focus (here’s hoping I didn’t pick him up incorrectly) less important when building list  has a real-life example, Osprey the home of a heritage, a military and a science-fiction imprint!

Rebecca Smart, Osprey Groups Managing Director, said:Old House is my ideal addition to the Osprey family. Weve worked incredibly hard with Shire over the last four years, and with real success, to establish ourselves as a major force in the British heritage market. The addition of Old House, especially bearing in mind our plans to grow and diversify its list, will really help to consolidate our position in that sector.

via booktrade.info – Book Trade Announcements – Osprey Group To Acquire Old House Books And Maps.

Filed under: Business, , , , , , , ,

September 15, 2010 • 1:44 pm 0

Go Read This | Rethinking the Publishing Company | Booksquare

This sounds about right!

Our thoroughly modern editor will sometimes go by the the name project developer. Rightly so. Even today, books are projects. Acquisition, editing, artwork, production, marketing…all of these are part of the final product that is known as a book. This project must be shepherded through the entire process, guided by a strong vision. Fragmentation of vision is a guarantee of failure.

Someone needs to be in charge of all aspects of the book — whatever form it takes — from beginning to end. This is particularly true if the book is slotted as a transmedia project. Nobody — nobody! — is better positioned to execute the vision than the acquiring editor. It’s a different kind of job. It’s a visionary kind of job.

via Rethinking the Publishing Company | Booksquare.

Filed under: Future of Publishing, , , ,

July 13, 2010 • 11:03 pm 0

Go Read This | Personanondata: The Baked Beans Are Off: Michael Cairns – Content to Strategy

Very thoughtfully put together piece:

Fast forward 20 years and the scale economic model is falling apart for trade publishing. So effective at applying scale to accounting, manufacturing, management, production and other overhead, it is ironic that in the internet world everyone now has access to similar scale benefits. Publishing companies now realize they have achieved scale advantages in the wrong functions. Scale advantage in editorial, marketing, promotion, and content management is almost non-existent to the degree that will ensure competitive advantage, yet these are the functions important to future success. (As an isolated example, I would argue that authonomy.com by Harpercollins represents an attempt to build scale into the editorial process).

via Personanondata: The Baked Beans Are Off: Michael Cairns – Content to Strategy.

Filed under: Publishing, , , , , ,



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