Google Book Search

Links of Interest (At Least to Me) 19/10/2009

The Frankfurt Cleared The Air Edition

Richard Eoin Nash’s post on the Frankfurt Book Fair blog is all kinds of excellent:

Not only, it turns out, are the readers of the world looking to buy our content if we can deliver it to them digitally, but the world’s leading hardware companies are looking to help us. Along with Sony, iRex, TXTR, and other dedicated reading device manufacturers exhibiting, presenting, and working the floor, two Apple executives were traversing the halls of the Fair to let publishers know all the opportunities that await them on that platform. (Let it be said: that platform, right now, is the iPhone. Not any other rumored device. Apple has not been in private discussions about a larger device and reports that they have are a hoax. But Apple does believe in the opportunity for the publishing industry’s content, contrary to the occasional snarky comment from Jobs.) Apple is working to improve the Books section of the App store to make it more browsable, and they are trying to help publishers find the right developers to work with.

You should take the time to read all the contributions from Richard and his fellow Book Fair Bloggers, they provide a nice slice of the fair.

Brian O’Leary has put the slides for his trouble causing presentation on piracy up on Slideshare, when you read through, you’ll find it hard to find the controversy and wonder just how tightly poised those knee-jerk reactions are.

The news of Google’s Google Editions, which first came to light back in June has been formed up by more recent news. Like this AP story:

Tom Turvey, head of Google Book Search’s publisher partnership program, said the price per book would be set by their publishers and would start with between 400,000 to 600,000 books in the first half of 2010.
“It will be a browser-based access,” Turvey said Thursday at the 61st Frankfurt Book Fair. “The way the e-book market will evolve is by accessing the book from anywhere, from an access point of view and also from a geographical point of view.”
The books bought from Google, and its partners, would be accessible on any gadget that has a Web browser, including smartphones, netbooks and personal computers and laptops. A book would be accessible offline after the first time it was accessed.

Of course as you would expect it is platform neutral (if web based/cloud based is neutral), omnipresent and smart. Anyone who thinks that devices are the future is living in the past.

There is a whole load of other stuff on the margins, but in terms of signal, I think this is it!
Eoin

Links of Interest (At Least to Me) 19/06/2009

Eoin Purcell

Google Books have bumped up the features on the service, nothing too amazing but some nice new additions!

A bit of accidental digging and searching for something else led me to this book on a natural history of New York City, Mannahatta, very cool indeed!

The Bookseller has a piece on the upcoming celebrity books this autumn season! Fun! Fun! Let’s hope it pulls the industry out of the fire!

Wishing I could wish for something better to rescue the industry! Like people suddenly deciding to pay for content online!
Eoin

Publishing, but not as we know it

Eoin Purcell

A screenshot of SCD Library Website

A screenshot of SCD Library Website

Hopes & Dreams
I went to Children’s Books Ireland’s talk on Thursday 11th June on the future: Publishing but not as we know it | ebooks, digital publishing and children’. Aside from the very minor quibble, that the panel had no publisher (odd given the topic) it was nonetheless by far the most interesting group assembled to talk about the topic that I have seen for some time in Ireland.

I arrived late and so missed Samatha Holman of the Irish Copyright Licensing Agency who I have seen talk recently about Google and possess probably the best understanding of Copyright law (both national and international) in Ireland. This added greatly to the discussion because it enabled her to cut through the hopes, dreams and wishes right down to the what was allowed and what had yet to be agreed, always useful when discussing the future!

I also missed Peadar Ó Guilín which annoyed me, as I found his contributions to the discussion after the main talks, fascinating, even if he seemed an evangelist for no longer needing publishers*. If I have him wrong, I’ll apologize.

Two other panelists really fascinated me too. The first was speaking as I arrived, John McNamee, President European Booksellers Federation spoke about the challenges of bookselling in the future and spoke of a vision where he sold the customer the intellectual property for a fee and then asked what format he would prefer it in. Seems a nice idea, though my gut told me that it wouldn’t work at a decentralized level and would work at a much more central level. But then, being proved wrong on that one, would be a bonus.

By far the most revelatory though was the South County Dublin Librarian, Georgina Byrne. She revealed the extent of their download services something its seems that has floated beneath the radar of nearly everybody in Irish publishing (certainly non-one has ever mentioned it to me).

They have partnered with Overdrive and now deliver up to 3000 titles in ebook and audio book form to members via their download zone.

If you like paper and love paper books then the message Georgina had to share was a depressing one. Children love the libraries Tumblebooks service which offers children’s books online. And, if you listen, read an watch one, you can see why. I tried Dinotrain and it is fun!

As Samantha Holamn said during the discussion, the panel and teh subsequent discussion was by far the best she had attended because it looked forward and I think that was due in large part to Oisín McGann who chaired the event quick wonderfully offering his well considered contributions and links out to funny and informative videos throughout.

I’ve left numerous side issues out but needless to say there was much discussion on Agents, Publishers, Contracts, Google, a little about Amazon, Scribd and a little about revenue models and changing cultural norms. It was a shame I had to leave so quickly when it ended I’d have liked to discuss some of the issues more with the panelists. Still, a thoroughly thought provoking evening.
Eoin

* It always amazes me that people would relish the disappearance of publishers wholesale. Yes some publishers might not be excellent and sometimes working relationship have become strained or just plain broken, but surely as an industry over the lifetime of their existence, publishers have been more than simply blood suckers?

Google’s ebook program

Eoin Purcell

Google to launch an ebook service in late 2009
Or Motoko Rich writing in the so the NYT’s would have us believe that Google are:

now committed the company to going live with the project by the end of 2009. In a presentation at BookExpo, Tom Turvey, director of strategic partnerships at Google, added the phrase: “This time we mean it.”

The Bookseller has a brief piece on this story here. The Kindle 2 Review blog has some thoughts on this, basically saying that letting book publishers set prices (as Google seem to be proposing) is a bad call.

My thinking on this is that letting publishers set the price is a goo way to steal a march back from Kindle and Amazon. For one thing it will give them a greater sense of control and allow them to do the experimenting with price, a very valuable tool considering how tight Amazon is being with info and data about Kindle sales. Michael Cairns has a short but chilling post on this.

Secondly if one platform allows pricing and another doesn’t and the publishers can make sales through the Google platform anyway, then the Kindle might well wither and die as publishers pull their titles. last but not least, if Google look to retain a lower percentage of revenue (Say 30-40%) than Amazon currently do, the prices may well shift lower naturally as publishers seek to attract sales.

Right now I can only think of this as a positive move for the industry, the more competition to provide a solid e-book platform the better.

Other benefits
As a reader there are some really attractive features to Google as a platform that I don’t think have been considered. If as the NYT make clear the service will be cross device:

Mr. Turvey said Google’s program would allow consumers to read books on any device with Internet access, including mobile phones, rather than being limited to dedicated reading devices like the Amazon Kindle. “We don’t believe that having a silo or a proprietary system is the way that e-books will go,” he said.

Then the offering would seem to be going hand in hand with the rather useful discovery tools that Google offers for books through Google Books already.

I wonder is there room for a link to the Google Reader which I use for my RSS feeds? Perhaps a tab for purchased ebooks, allowing me to read them on screen on or offline at my leisure? Seems a sensible way forward.

Enjoying the bank holiday!
Eoin

The Publisher in the Value Chain 2009 Edition

Eoin Purcell

This is what I said before
Back in 2006 I wrote a piece called The Publisher in the Value Chain. It was a response to a post by Rob Jones over at Snowbooks. The bones of the case I put forward was in the conclusion:

In publishing the price of writing a book was always low, but now the price of making a book is to all intents and purposes free too. Publishing it costs nothing now if you use a trick like lulu.com and very little if you use self-publishing services like Xlibris, Trafford.com or even Blurb.com. The Publisher will still be needed to absorb the risk because the risk has not going away, it is just changing, shifting and moving along the value chain from printing and design to marketing and distribution.

A few pieces recently have offered alternative interpretations and, times have also changed so I thought it was an apt time for thinking this through some more.

What has changed: Distribution
Well to begin on the digital and ebook side with we now have the models of distribution that we lacked in 2006. I’m not saying that this didn’t exist in 2006, because they did, rather than the last 2 and half years have seen the arrival of mass market type offerings in these areas.

Apple’s iPhone Apps (available from their App Store which is part of their iTunes service) have proved to be excellent platforms for throwing books at people and developers have mind the public domain for free (and paid for) content to supply to interested parties.

This market has only truly been made possible by the enormous success of the iPhone itself. In some senses too the ebook/iPhone Apps publishing market is an accidental creation unlike the music downloads and iTunes which was a deliberate strategy.

Amazon has launched the Kindle and just this past week bought Lexcycle makers of the Stanza App. They have previously launched their own iPhone app to try and capture some of the market that Apple sneakily and rather unexpectedly took from them (well I’m sure that is how they see it!)

There is also the very often overlooked Sony Reader that nonetheless seems to be doing alright and recently entered a partnership with Google to present 500,000 public books on the Reader.

And that brings us to Google itself whose Books Search project has reached an almost incredible position compared to its 2006 incarnation. With some 7 million books scanned and an agreement close to being locked in (though there are some problems with this deal from many viewpoints, lots of which elicit my sympathy) GBS is a beast that cannot be ignored, even if the two most successful distribution models to date are Apple’s and Amazon’s.

But leaving aside the questions it is pretty clear from this brief survey that a whole ecosystem for distribution is being created ebooks and digital content.

What has changed: Marketing
The change here is not as convincing I would suggest as it has been in distribution. Several very excellent sites have started to aggregate both information and readers. LibraryThing is my favourite bit other such as Goodreads, Shelfari and newer entrants like Book Army and FiledBy. Michael Cairns has a good post on this type of Curation as he calls it.

What hasn’t changed?
But the truth remains and is perhaps even more true that as I noted in 2006 by way of Mark Cuban:

Because in an ala carte world, the cost of reaching an audience is outrageous. And consumers arent ready to pay the freight to receive that programming.

As I have said before, the movie market is ala carte. Look at which content rises to the top in terms of revenues from consumers and visibility. The content from the biggest companies who have spent the most money to market .

In the book world, our products cost less than movies, but one movie visit (no including the extras) costs about the same as a decent book (though most paperback fiction is slightly cheaper). The revenue per title is considerably lower than most studio’s revenue per movie so our marketing budgets are commensurately lower, but our strategies are pretty much the same. Reach large audiences and spend money to get them to buy your books.

Visibility and discoverability are still the essential parts to the jigsaw. No-one, except perhaps Google who are indexing the content of all the books they scan, is in a position to change the game on this point. Certainly not the single author whose only hope is that a good blog and outreach will result in attention. For one in ten thousand of fewer it may well achieve that as Seth Godin eloquently points out, the 9,999 who miss out never even get heard of!

To market a book you still need money, you still need a distribution system that shuffles deadwood from warehouse to store (and back when necessary) yes in certain limited cases Print-on-Demand will float but for books that are selling by the thousands that is hardly a viable way forward. You need a sales force and you need know how. You need post release press attention that dedicated pr associates have drummed up and high profile editors have garnered by way of long term contacts.

In short you need someone who spreads risk across multiple authors so that taking a bath on three and losing a little on four can be offset by winning on one and breaking even on two.

Google might yet change the game, but that change will only be as random as internet popularity always is. What is more as Pete Waterman might explain in depth, Internet Stardom does not equal big paychecks!

And even if they do, authors will still need a partner to exploit the opportunities created by attention. They’ll need the ability and contacts I’ve just described or else the attention will go to waste. It may be that Amazon, Google and apple will step up to the plate but right now, that link is Traditional Trade Publishing.

Conclusions for 2009
And so, two and a half years on, where is the publisher in the publishing value chain? I think that Mark Coker has it partly right when he compares Publishers to VCs in his blog post over at Smashwords. We are the financiers of all the risk. That much has not changed.

Where he gets it wrong is in his follow up post about how the risk and the reward has shifted towards the author. The author cannot afford to absorb this risk and so he/she will fail to reap the reward.

The mantra of Cuban, remains accurate and doesn’t look like changing any time soon.

Clinging to the end of the value chain!
Eoin