Networks

What’s Going On With Tumblr?

All of a sudden everything seems to be getting designated a platform even when the claim is a little weak.

The latest is Tumblr which frankly, if it is anything other than a service provider is a network or maybe, at a stretch, a social network and perhaps, an emerging community (but a very fractured and erratic one). In some ways, Tumblr is like the webring of the 21st century the only difference being that it is nicely designed and ‘ultra-hip’.

Yet Tumblr seems to be attracting a huge amount of interest from media and publishing companies as this Read Write Web blog post makes clear:

“Part of what we do is experiment on different platforms, and it seemed apparent to us that there was a sizable number of NPR fans on Tumblr,” he says. “It’s less about pageviews and more about engaging a community that enjoys NPR.”

Carvin says NPR is taking a very experimental approach to Tumblr in terms of curating content to share, engaging one-on-one with followers and determining how to voice the blog.

He adds that he is eager to get feedback from fans, but that there is no “grand plan” for what they intend to accomplish.
NPR Looks to Engage New Audiences On Tumblr.

Taking the Tumblr plunge is just as stupid as taking the Twitter plunge or the blogging plunge if you haven’t the faintest idea why you are doing it? Why on earth would NPR get involved in this while at the same time admitting that they don’t have a ‘grand plan’?

Sure, experimentation is interesting, valid and worth engaging in, but this kind of shot in the dark stuff reeks of chasing an illusory ‘cool’ crowd.

Tumblr is interesting in its own way and there seems to be some kind of community building there, but Tumblr is NOT the solution for publishers and media companies, their own websites offer so much more opportunity for engaging with audiences, audiences who are coming TO them, not being interrupted BY them. Quite a few publishers could spend some time sorting that side of things out before running off to the next pretty ‘platform’ they see.

Still coughing, which is annoying!
Eoin

Go Read This | David Worlock | Developing digital strategies for the information marketplace | Supporting the migration of information providers and content players into the networked services world of the future.

Great post by David Worlock this. Touches on porn and dark communities of subscription based information. Best lines of the piece though are below:

What we are not getting our heads around is the relationship of the mobile network , mostly owned and controlled by third parties  , and the Internet. It is a real issue , and one that must be tackled before access and tariff barriers become the real issues

via David Worlock | Developing digital strategies for the information marketplace | Supporting the migration of information providers and content players into the networked services world of the future..

Quick Link | How Apple Just Disrupted the Cable Guys | Epicenter | Wired.com

Interesting view. Personally, I’m not sold. Maybe it’s the non-US based thing.

In the Apple TV ecosystem, the phone is not just an iOS controller, it is the hub of a new personal mobile media center. Don’t get distracted by Apple’s video rental service. It sucks, for now, and won’t get people to cut the cable. But they will buy the Apple TV box, because it is cheap and they have iPhones and iPods and iPads, and they see the inexorable logic of closing the loop between their Macs and their phones and their mobile media devices and their TVs.

This loop will make it really easy for people to start consuming new kinds of content on their TVs. I bet they’ll start to use it. A lot. This is what is disruptive about the new Apple TV, not the $99 price or the rental service. Apple TV is a paradigm shift, because you always have your phone but no one lets you integrate your phone into the media center.

via How Apple Just Disrupted the Cable Guys | Epicenter | Wired.com.