How do you know you are doing something wrong?
When 35-year-old women are a problem for your industry. Seriously, does ANYONE really believe that this age-group are pirating ebooks because they ‘hate’ publishers or dislike copyright?
No, they are downloading ebooks from illegal sources because they can’t find legal ones, the prices at legal sites are well beyond what they think are fair or simply because they haven’t been reached by legitimate publishers.
Doesn’t make it right in itself but it does suggest there is work to be done by the industry that isn’t ENFORCEMENT work.
ON top of which the report continues with the whole one illegal download = one lost sale nonsense which just drives me mad!
According to the Digital Entertainment Survey, conducted by Entertainment Media Research on behalf of Wiggin, a media law firm, one in eight female tablet or e-reader owners over the age of 35 admits to downloading “unauthorised” copies of e-books.
via FT.com / UK / Business – Women help fuel rise in e-book piracy.