Having given it some more thought I have decided there is still one key missing element in the whole equation of self-publishing versus traditional published via publishing house decision. That missing element is one I have touched upon before, marketing!
Blurb is a wonderful service as is Lulu.com. They show how easy it is to challenge established companies with new and innovative solutions. They may well even challenge traditional publishers in certain markets. They do not provide enough tools for authors to sell their books. How on earth in all the mix can they?
If you read a previous post of mine on Self Publishing you will have seen me direct self publishers in direction of Google Book Search. The truth is that for local specific titles this will not really do the trick.
So what will? Are there solutions other than the tried and tested route of building up demand by leaking select news to local press, getting author interviews on local radio, convincing the local papers to run a review and maybe just maybe paying for a locally run print advert? The launch well publicised will help of course but in the end it may come down to the popularity of the author and more than likely the quality of his or her content.