GO GET INSIDE GOOGLE BOOK SEARCH’S FEED
Sorry to shout but this is getting really important. If you are an author, a publishers, an editor, a book marketer, a book seller or just interested you should be connected to Inside Google Book Search either by feed, or e-mail.
Today they have posted yet another piece on the ways of building audience and Helping your niche find you. It highlights some of the ways smart publishers, authors and marketers have spread word and news about their books:
For instance, Ballantine Books distributed gift bags containing copies of James Swain thrillers — which are set in casinos — to hundreds of people at the World Gaming Protection Conference. Jennifer Chiaverini, author of the Elm Creek Quilts series, appeared on a cable TV quilting show to talk about patterns and her latest release. But she didn’t stop with television — she also created a website where she blogs about quilting, shares information about her books, publishes a schedule of her appearances and more.
I have encountered some blogs that dislike Google Book Search and are sceptical (like this one by Bill Trippe) but I think over all I get a really positive impression from Google Book Search. Their customer service team responded within a day when I asked questions regarding printing and online access in the future. Does it dismay me when books clearly in the public domain remain either snippet or information view, it does but overall I love the service it provides and think it can only get better.
But more importantly I love the way Google seems to be offering an earnest partnership with the book trade, from Authors to Publishers. The “Don’t Be Evil” motto seems to run true here. They seem genuine, yes they have conditions and concerns for their own resources but embracing them and working with seems by far the preferred response to what seems a fair offer of assistance, know how and cooperation.
Accentuating the positive