Day: September 3, 2006

Sunday Shakedown 3rd September 2006

A week with lots on offer (though admittedly not much of it from me).

Wednesday, August 30th 2006: Part one of the Long Tail Series; Don’t End up in the long tail of The Long Tail
Wednesday, August 30th 2006: Google Book Search Does Free Downloads
Thursday, August 31st 2006: Blurb Upgrades and attracts attention
Friday, September 1st 2006: The Ultimate Book Lovers How To
Sunday, September 3rd 2006: Is Google Books making books sell?

Is Google Books making books sell?

Reports seem to indicate that Google Book Search is driving traffic to Amazon.com, Amazon.co.uk and WH Smiths. At least that is what Hitwise are telling us.

This seems pretty logical if you think on it and it fits with what I have said about GBS from the beginning. I wonder how long before Google start to partner with booksellers to sell direct from GBS itself? It would be logical to sell, not just digital versions of in copyright books, but also print versions. the publisher could certainly afford to do the deal. Even if they gave Google some percentage of the cover price/selling price (even a large one) they could still make a great deal of money. This is especially true if more and more of searches end up with native results from the GBS database! What is more Google’s payment system could handle transactions and keep publishers costs down. It is a win-win situation.

I do wonder how long before Google starts to monetize this system with or without the partnership of publishers. Even if Google were to create an Associates type deal with Amazon the revenue could be significant as the traffic from GBS grows. the opportunity lost to publishers would be significant. It is clear to me that the longer publishers resist this, the more the danger of Googel simply saying a) we have the resources to go it alone, or b) yes you can come in with us but we are now so entrenched and powerful the terms are awful.

I like Google Book Search, I agree that it can be improved (See Video Here) but overall it seems bizarre to me that publisher shave not hopped on the bandwagon with greater speed and abandon!

Wondering why

Eoin