Basically what they are offering is six classic titles with blank covers allowing you to draw, paste or even to build your own cover with beads. From the post:
The covers are art-quality paper, and from internal Penguin efforts we know that they hold ink, paint, pencil and glue (see the first efforts here). Each one comes shrink-wrapped so the paper doesn’t get dirty, and I hope people might give them as gifts.
Now doesn’t that sound cool to you? It sure does to me. They have set up an online gallery here and they already have some of their own samples posted.
The titles are:
Meditations: Marcus Aurelius
Crime and Punishment: Fyodor Dostoyevsky
Magic Tales: The Brothers Grimm
The Waves: Virginia Woolf
The Picture of Dorian Gray: Oscar Wilde
Emma: Jane Austen
A really innovative and impressive move by Penguin.
Very impressed today