S&S have been smart. They have set up an accompanying YouTube site to make sure they are with the times.
Personally I don’t quite get the obsession with Book trailers. But who am I to argue with the marketers. if it works then go for it. I just wonder if it actually does. Movie trailers though do. And I say one for Wall E the upcoming pixar movie and cannot wait.
So maybe there is room for good, innovative Book Trailers.
Thinking about it