Yup this The Friday Project
If this is true I will not be enormously surprised though a little part of me will certainly feel dissappointed that a really exciting and fresh independent has joined the ranks of so many that slipped in to the thick ranks of imprints within the majors.
That said, Pan Mac have been innovating a far bit themselves recently so the fit between the two would on a surface level with no deep knowledge seem pretty good.
I was amazed by the title counts in the article:
The feisty indie published 44 titles in 2007. Bestsellers include Blood, Sweat and Tea, a diary of a London ambulance driver, and the Popjustice series of mini-biographies. It had a gross turnover of £2.2m last year and hopes to hit £3.5m in 2008 with 60 new titles.
It never seemed that many! That’s probably a good thing.