Penguin go innovating again

Not happy with the biggest and bravest attempt at storytelling experiments, A Million Penguins (Discussed on this blog here & here), Penguin are going to take another crack at it with a new site and a new project. I signed up for the project here:Pengrin
Not sure what it means, but Jeremy Ettinghausen, Penguin’s Digital Publisher has some words on it here:

All of which is a roundabout way of saying that in a few weeks Penguin will be embarking on an experiment in storytelling (yes, another one, I hear you sigh). We’ve teamed up with some interesting folk and challenged some of our top authors to write brand new stories that take full advantage of the functionalities that the internet has to offer – this will be great writing, but writing in a form that would not have been possible 200, 20 or even 2 years ago. If you want to be alerted when this project launches sign up here – all will be revealed in March.

I’m watching with much interest,

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