Update on blogging and the majors

Eoin Purcell

Half way there
So I am about half way through the biggies but I have a few thoughts.

    1) The scattered nature of the major publishing conglomorates makes being sure you have all their blogging efforts included very difficult.
    2) There is currently no hard and fast rules for what works. Some houses are doing well with multiple blogs, others (and I’m thinking of one that I will be posting on later today) are doing well with a single blog.
    3) Some imprints are clearly ahead of their rivals which makes sense in that those imprints have distinct identities and management.
    4) Publishers are embracing blogging across the board.
    5) When I finish the majors I’m going to need a lot of work to address the work of smaller publishers and I’m not sure how to do that yet. Advice welcomed!

Just sketching up a New Title Meeting presentation,
Eoin

Advertisements

One comment

  1. Thank you for sharing all this hard work you’re doing!

    I hadn’t been aware how far publishers had come with blogs, interactive websites, etc….and now feel quite a fool for not thinking to look for them before. I’ve been subscribing to the ones I like as you’ve gone along, and look forward to more.

    Good luck with the presentation.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s