Eoin Purcell
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Following on from their recent announcement of Bloomsbury Academic, this is a pretty logical move. The database note is also fascinating. They are placing some hefty bets on digital content but in non-trade areas which seems sensible. From the piece:
Oxford-based Berg has a particular focus on books and journals for the academic student market in the fields of fashion, design and culture studies.
It is in the process of creating a major online subscription-based resource, the Berg Fashion Library, for fashion students, lecturers and the broader industry, scheduled for launch in 2010.
Liking the smartness,
Eoin
Eoin Purcell's Blog 
Not too much of a gamble in guessing the first uptake of digital content will be in universities. Nice choice with Berg though – and a quirky website to boot.
What I thought was perhaps most interesting and perhaps a really indicator of the times was the make up of the deal – in terms of mixture of shares; cash and back end payments.