In what seems like a smart play to me the Guardian has created an API and a data tool. The API puts articles and news features (and crucuially advertising from The Guardian) onto partner websites and the data tools allows access to a number of curated datasets. All very smart and digitally I think you’ll agree. From the piece:
The Cass Sculpture Foundation is using the service to add Guardian articles about British artists to its site.
Other partners for the launch of the service include web design firm Stamen and OpenStreetMap, a free, open alternative to commercial map data services. Stamen and OpenStreetMap developed a service that they hope will encourage Guardian readers to “geo-tag” the newspaper’s content, positioning every article, video and picture on a map so users can find news, commentary, video and other content related to their area.
The Data Store launched with 80 data sets from trusted sources, including figures on child poverty in England and world carbon emissions by country. Simon Rogers, news editor, graphics, at the Guardian, will highlight some of the data sets in a Datablog, suggesting ways that the sets could be combined, or mashed up. It will also be a place where the Guardian highlights some of the best projects from its partners.
This seems like an intelligent play and I’d expect to see it copied by other major newspapers and media players. I can see the first mover being able to lock in considerable space from a program like this!
I’m sure there will be much more discussion on this!