Bloomsbury’s Online Library

Eoin Purcell

Bloomsbury’s launched a new e-lending service
The details are interesting:

How will it work?
• The Bloomsbury Library Online will be sold on subscription – libraries will subscribe to a bookshelf for a year at a time and will pay according to the size of population served.
• New titles will be added on a continuous basis – free of charge within the subscription year.
• Users will click through from the Library terminals or through an online portal accessible via any web browser (including those found on iPhone and Blackberry) anytime, anywhere in the UK.
• Text accessible through screen readers and therefore available to blind and partially-sighted users.

The system is being run in association with the wonderful exact editions. Bloomsbury claim that it will:

transform the relationship between publishers and libraries, and between libraries and readers

PaidContent have pointed out one possible problem:

If there’s a problem, it’s that the ebook platform market is fragmented – Bloomsbury’s library includes only Bloomsbury’s titles while Exact Editions rival Overdrive carries Penguin, Random House, Hachette Livre and HarperCollins – and, though text can be printed, the experience of reading a book in a web browser is pretty unsatisfying if it’s a novel you’re reading.

I’m not sure that the fragmentation matters all that much. What does matter is that Bloomsbury are there first with a clever system that works well and is based on a tried and tested platform.

In fact
I think the existing notes miss three angles on this launch. One, if Bloomsbury can lock in a good number of libraries to their platform, they will have an advantage over their competitor publishers, how many e-platforms will libraries want to use after all?

Two, the installed base of libraries will help Bloomsbury research how readers use e-platforms, the quirks of reading online.

Three, given that Richard Charkin has had extensive experience of building e-platforms or at least of overseeing divisions of a publisher that were building them (I thinking of Nature specifically here but he was a strong proponent of blogging aswell!) I’d bet on this succeeding. It also fits well into the strategy I’ve considered for Bloomsbury previously