Beastly goings on
There have been a few pretty big moves in the last few days towards what seem (At least to me) sensible models for getting digital and quickly. The first is Tina Brown’s The Daily Beast‘s deal with Perseus Press that the NYT featured yesterday:
Ms. Brown said that Beast Books would select authors from The Daily Beast’s cadre of writers, most of whom are paid freelancers, to write books with quick turnarounds. She said she planned to publish three to five books in the first year.
The beauty of the deal though is that they making digital first publications:
Beast Books, that will focus on publishing timely titles by Daily Beast writers — first as e-books, and then as paperbacks on a much shorter schedule than traditional books.
I rather hope this works, it certainly sounds like a good news story if it does. The model seems sensible, it capitalises on the eyeballs the Daily Beast is dragging and as The Big Money puts it in a sensible and thoughtful paragraph:
The good news is that this is exactly what digital publishing needs to fuel its growth: a product ideally suited to a new technology. Brown’s entry into the field validates the idea of writing specifically for the Kindle and its competitors, a huge vote of confidence in the tools. The less-great news is that for all of Brown’s talent for attention-getting, the Daily Beast may not have the right content to drive sales. Which just might be the point of the whole deal—with Brown using the book deal as a back door to better content.
There have been some negative comments about Disney’s newly launched program that provides online access to 500. As the NYT (again) puts it:
In what it bills as an industry-defining moment — though rivals are sure to be skeptical about that — Disney Publishing plans to introduce a new subscription-based Web site. For $79.95 a year, families can access electronic replicas of hundreds of Disney books, from “Winnie the Pooh and Tigger Too” to “Hannah Montana: Crush-tastic!”
DisneyDigitalBooks.com, which is aimed at children ages 3 to 12, is organized by reading level. In the “look and listen” section for beginning readers, the books will be read aloud by voice actors to accompanying music (with each word highlighted on the screen as it is spoken). Another area is dedicated to children who read on their own. Find an unfamiliar word? Click on it and a voice says it aloud. Chapter books for teenagers and trivia features round out the service.
I like this idea because it is heading more towards the type of product that can win the battle for attention and hold its own against numerous distractions. What is more, a site like this (and being a site is crucial) has a certain seamless quality, it fits into the web rather than standing aside from it in a “connected” device. It will simply be a rich content website that you happen to pay for! That is important! that, I believe, is the future.
Both these moves are taking big publishing digital very rapidly. This is a space to watch!