It bears repeating because at times I fear people have missed the reality that If you have a Blogger or a WordPress.com blog, if you Tweet, Tumbl or Flikr YOU are a publisher.
That carries enormous implications as Guy Gonzales points out in a Tweeted response to me:
What you do about it is up to you, and it doesn’t guarantee success but it IS a fact.
That is why the tagline of this blog is:
It’s that simple — and that hard. And that inescapable.
It’s a line from a rather excellent article in Fast Company by Tom Peters. The article is called The Brand Called You and it’s about branding. It is deeply relevant to this discussion. You should read it.
Not only, it turns out, are the readers of the world looking to buy our content if we can deliver it to them digitally, but the world’s leading hardware companies are looking to help us. Along with Sony, iRex, TXTR, and other dedicated reading device manufacturers exhibiting, presenting, and working the floor, two Apple executives were traversing the halls of the Fair to let publishers know all the opportunities that await them on that platform. (Let it be said: that platform, right now, is the iPhone. Not any other rumored device. Apple has not been in private discussions about a larger device and reports that they have are a hoax. But Apple does believe in the opportunity for the publishing industry’s content, contrary to the occasional snarky comment from Jobs.) Apple is working to improve the Books section of the App store to make it more browsable, and they are trying to help publishers find the right developers to work with.
Brian O’Leary has put the slides for his trouble causing presentation on piracy up on Slideshare, when you read through, you’ll find it hard to find the controversy and wonder just how tightly poised those knee-jerk reactions are.
The news of Google’s Google Editions, which first came to light back in June has been formed up by more recent news. Like this AP story:
Tom Turvey, head of Google Book Search’s publisher partnership program, said the price per book would be set by their publishers and would start with between 400,000 to 600,000 books in the first half of 2010.
“It will be a browser-based access,” Turvey said Thursday at the 61st Frankfurt Book Fair. “The way the e-book market will evolve is by accessing the book from anywhere, from an access point of view and also from a geographical point of view.”
The books bought from Google, and its partners, would be accessible on any gadget that has a Web browser, including smartphones, netbooks and personal computers and laptops. A book would be accessible offline after the first time it was accessed.
Of course as you would expect it is platform neutral (if web based/cloud based is neutral), omnipresent and smart. Anyone who thinks that devices are the future is living in the past.
There is a whole load of other stuff on the margins, but in terms of signal, I think this is it! Eoin
It was the cover that initially attracted me to Ancient Folk Tales of Ireland. I emailed Colm and he was kind enough to send me on an Advance Information sheet. I’m looking forward to seeing the book in physical form. From the AI:
Bringing the original Folk Tales collected by Douglas Hyde, and first presented to the reading public 120 years ago, to the children of today. Six stories from Hyde’s original collection have been beautifully illustrated in a classical Irish setting including old favourites such as ‘The King of Ireland’s Son’ and some lesser know stories such as ‘The Well at the End of the World.’ What makes this collection unique is that the actual language of the original storytellers has been retained to bring the children of today back beside the fire to hear the stories as they were told 120 years ago and first produced in the 1890 edition of Hyde’s ‘Beside the Fire.’
Produced in close association with the Douglas Hyde Estate, with an introduction by his grandson, every effort has been made to retain the original storytelling of the stories while removing some of the more obvious 19th Century influences to present the stories as they were told down the centuries.
People often disagree
Personally, I thought TOCFrankfurt delivered as much as might be expected of a one day conference. But there are those who disagree. Or at least so The Bookseller tells us:
Fionnuala Duggan, director of Random House Group Digital, told The Bookseller Daily: “Some of the speakers were computer programmers, who have peculiar and particular needs, and what is right for their type of publishing is not necessarily right for ours. There are broader questions that need to be answered and issues that need to be addressed before claiming that DRM-free is the answer. O’Reilly is just one of the many voices we need to listen to.”
Sara Lloyd, digital director of Pan Macmillan, was the first keynote speaker at the conference, and has also spoken at its events in New York.
She was cautious about suggestions that O’Reilly was pushing a certain agenda, but said: “The O’Reilly perspective is quite slanted by the content and market that they serve, and that perspective shines through in their choice of speaker and subject matter.” She added: “There needs to be a greater understanding of what the differences are between a computer software manual and a fiction bestseller. I’d like to see more of a consumer publishing perspective.”
Now perhaps I’m blinded by the fact that I attended TOCFrankfurt free of charge* because I spoke at the Pech Kucha session organised by George Walkley. On the other hand I couldn’t help but feel that those pushing a negative about the conference had some other motive than the schedule.
In fact her presentation (the best and most inspirational of the day to my mind) dealt with the thorny issue of simultaneous (or rather not simultaneous as the recent controversy over Bran Hambric indicates) releases of print and ebook versions of titles, the challenges of growing digital revenues while keeping the print company alive not to mention her valuable explanation of the publishing continuum for niches something I had a concept of but she put across very clearly.
Sourcebooks is not another O’Reilly whose success in digital and online endeavours has often been put down to its particular audience. Rather, Sourcebooks is a savvy active and realistic independent publisher. They may dwarf quite a few English and Irish independents but they are hardly in the league of Random House. It might serve Random and other to listen more closely to what Dominique had to say. It seems to me that there was far more than just O’Reilly’s viewpoint on display at TOCFrankfurt, as Kassia Krozser’s comment in the story makes plain:
I have one major question about Fionnuala Duggan’s comment about some of the speakers being computer programmers (just glancing at the bios of the speakers, I count one whose work is primarily programming, though, yes, some have that skill on their resume). The speakers come from a wide range of backgrounds and perspectives. While I agree that each publishing house has its own unique needs and requirements, that doesn’t mean commonality doesn’t exist. The comment about piracy suggests to me that the issue is more that the industry is not ready (or willing) to hear certain perspectives; my thinking is that you don’t have to agree with what’s being said, but it’s instructive to listen to these voices.
On DRM and Piracy for instance. Cory Doctorow is a forward thinker on Copyright that much is clear, but his views are well known and hardly that crazy. Much of what he says makes sense to “the people of the book”. I certainly have problems with excessive zeal for copyright and have no love for DRM.
Brian O’Leary of Magellan Partners drew quite a storm with his piracy talk but from talking with him afterward (I missed his session) his point was not that piracy is good or bad but that :
1) you need to measure it to see if it is costing you and how much it is costing you and
2) if it isn’t hurting your sales, is there a chance it is helping them? If it is, how would you measure that
The fact that he is basing that assessment on evidence rather than gut reaction gives his position a great deal of credence in my view and ought not be dismissed out of hand. The Bookseller seemed to cover that well in their defence.
And then there is the fact that I know and like Sara Lloyd. Any discussions I’ve had with her leaves me thinking she is not 100 miles away from where O’Reilly are on most issues, nor for that matter would her speech have indicated that she was either. I rather liked her notes that we were IN the revolution and that publishers should focus on platforms not devices. One might be misled into thinking that O’Reilly was an exemplar of focusing on platforms (hello Safari) and the more you read about their current sales, the more they provide evidence of being IN the revolution.
I’m tempted to say that perhaps the Bookseller made lukewarm remarks into something more than they were to spice up what’s proving to be quite a dull fair, but who am I to cast such vile suggestions …
More to follow soon Eoin
*Full disclosure, O’Reilly waived the conference fee and hosted a poorly attended speakers reception after the conference, but I paid my own travel expenses.