Day: October 5, 2009

Publishing Success In Ireland, Part Four

The Companies
You’d imagine that being an Irish chart, the figures on the Irish Consumer Market would reflect that and we would see a lot of Irish companies dominating the market. It’s not a bad concept, I can see why it appeals, it is however, somewhat unfortunately for Irish publishers, just plain wrong.

For instance of the top ten titles in 2008 only two of them are listed as published in Ireland and they are published by Transworld Ireland and Penguin Ireland which, although they employ Irish staff and publishes Irish writers, is owned by International behemoths, Random House and Pearson. The image below shows this.

ICM Top 10 Including Country

ICM Top 10 Including Country

Inclusive or Exclusive
That pattern is repeated numerous times through the top 1000. 668 of the top 1000 markets are listed as published in the UK. That’s not the half of it either because a full 92 of the top 1000 are published by what might be called Irish Imprints of international publishers.

Don’t get me wrong here, these companies all employ impressive publishers, editors, publicists and sales reps and work with great Irish authors. But one should always call a spade a spade. Ignoring the different set up does no-one any good. They have distinct advantages even if those are only perceptional or brand preference issues.

I also need to be carful there because that figure includes Gill & Macmillan (G&M). I’ve been told before that including G&M in the International Imprints bracket is unfair (On the basis that Macmillan only own a share in the region of 50% of the company) so to give a full picture with G&M the figure is 92, without G&M it is 60 (which goes to show how strong a force they are in the Irish Market). I’ll leave the choice to you how you like to count them, but for me, I think it fairer to consider them part of the International Imprint group if only because they operate under a similar if not exactly the same structure.

In any case a full country-by-country breakdown looks like this.

    State – Books Published in that state
    Unknown – 2
    Australia – 5
    United State of America – 7
    United Kingdom – 668
    Ireland (Including International Imprints + G&M) 318
    Ireland (Excluding International Imprints + G&M) 226
    Ireland (Including G&M but not International Imprints) 258

So, at best, Irish published books account for just a shade under 32% of the ICM Top 1000 in Ireland. When you exclude International Imprint & G&M that brings the figure to 22.6% even if you include G&M and leave out the International Imprints it still only gets you a shade under 26%.

I think that is something of a worry. Native publishers (at the broadest definition) only just breaking towards 1/3 of the market. Sure we have a huge market right next door with large publishers and effective media saturation through UK Press, TV & Radio but you would imagine that Irish Publishers could appeal more effectively to Irish readers.

In another sense, it is hardly that surprising. All areas of our culture, from video games, movies and opera to sculpture, painting and high fashion are dominated by outside forces, why should reading, books and publishing be any different.

Units & Value
We’ve not yet looked at the figures for sales or units! So let’s do that now.

    State – Units – Value – % of Whole Top 1000
    Ireland (Most inclusive) – 1,252,405 – €14,781,707.41 – 27.7%
    UK – 3,400,705 – €38,048,969.06 – 71.3%
    USA – 19,984 – €254,414.93 – .48%
    Australia – 13,044 – €181,931.94 – .34%
    Unknown – 5,043 – €84,514.57 – .15%
    (Note: the rounding is a little off here)

The most inclusive figure then, under-performs on a value basis, even its paltry 32% of titles figure. When you consider things from this perspective, the notion that publishing success then requires an author to move abroad to an international publisher, is not then without some foundation. As a strong proponent of Irish publishing, as a fan of many of the books published by my peers in all of the various types of publishers bring books to the market here (be they International Imprints or native Irish), that is a little hard to accept. But accept it I must.

Of course one needs to be cautious. These represent raw figures for titles, units and revenue, and only for the Top 1000 at that. Some sales will have been missed simply by happening in non-traditional outlets or independents not tied to the Nielsen system. In any case, on this basis I think we have more than enough data to write a solid wrap up in the fifth and last part of this series.

It gets you thinking, the data gets you thinking,
Eoin

Monday Irish Book Links 5th October 2009

Maybe, it’s because of the time of the year, the first week of October see the launch of an incredible number of title worldwide as large, small and medium companies try to launch a christmas bestseller, but this weeks the news is flowing!

Brian Cody and Brian Cowen got a brief mention in the Independent becuase of Cody’s new Autobiography.

Showtime: The Inside Story of Fianna Fail in Power, by Pat Leahy also had a review in Saturday’s Independent, as did Barry Duggan’s Mean Streets: Limerick’s Gangland.
For the week what’s in it, the Herald has a decent look at Banned & Censored Books in Ireland:

Most of us are aware of books that were banned here in the past — Madonna’s Sex is a book some of us will remember, outlawed in 1994, before finally being permitted on the shelves in a lewd silver wrapper.
But the list of writers banned in Ireland with the introduction of the Censorship of Publications Act in 1929 is real hand-over-the-mouth stuff. From Hemingway’s A Farewell to Arms banned in 1939, to Steinbeck’s The Grapes of Wrath, outlawed in 1953, we really did pick on some classics, as well as condemn our own, like Liam O’Flaherty in 1930.
Ulysses, contrary to popular belief, was never actually banned in Ireland. A 1967 film adaptation by director Joseph Strick was, however, outlawed. Apparently, it’s pretty awful.

Sarah Webb has a nice round up of the October Children’s Book Festival.

Adding to the weight of books that are rooting out the causes, connections and elites responsible for our current economic woes, Matt Cooper’s book, Who Really Runs Ireland? The Story of the Elite who led Ireland from Bust to Boom — and back again, is reviewed in the Irish Independent.

The Indo also carried a note on a biography of recently deceased Fianna Fail minister, Seamus Brennan.

O’Brien’s new Gerry Bradley book gets some interesting coverage:

He spoke out last night, saying some republicans had even compared him to murdered ex-Sinn Fein official Denis Donaldson, who was shot dead in 2006 a year after admitting he was a British spy.
“This is a pro-IRA book,” insisted Bradley from Dublin, where he has gone to “clear his head” from negative reaction and to publicise the book.
“I’m still a republican. There has been a knee-jerk reaction to coverage of the book with people jumping to the conclusion that Gerry Bradley is telling the Brits everything.”

Just to remind us. How touch the economy can be on book publishers, the Gill & Macmillan results are not good. That said, G&M is an impressive company that will no doubt rebound with the economy and, it should be noted, they still made a profit, despite the economy.

As I said, lots of news.
Eoin