That’s right YOU.

It bears repeating because at times I fear people have missed the reality that If you have a Blogger or a WordPress.com blog, if you Tweet, Tumbl or Flikr YOU are a publisher.

That carries enormous implications as Guy Gonzales points out in a Tweeted response to me:

What you do about it is up to you, and it doesn’t guarantee success but it IS a fact.
That is why the tagline of this blog is:

It’s that simple — and that hard. And that inescapable.

It’s a line from a rather excellent article in Fast Company by Tom Peters. The article is called The Brand Called You and it’s about branding. It is deeply relevant to this discussion. You should read it.

Eoin
Publisher
Eoin Purcell’s Blog