Ebook first publishing might work

UPDATE: The Huffington Post carried an article by John Oakes (co-founder OR Books) last week which I missed.

I’m quite surprised there isn’t more news about this deal. Publishers Lunch* (apologies for the enormous robbery of content) reported on the sale of paperback rights for Going Rouge by OR Books:

Among other start-up muckrakers, John Oakes and Colin Robinson’s OR Books has sold paperback rights to their first title, GOING ROUGE, to Michele Matrisciani at HCI Books–which is reissuing the book today. Under OR Books direct-sale model, the book had not been available in traditional stores or online vendors, limiting sales despite the wave of Palin-related publicity. HCI president Peter Vegso says in their announcement “this title, although outside our usual publishing perimeters, presented an exciting and interesting challenge.”

Next up for OR Books is Norman Finkelstein’s book on “Israel’s Growing Isolation After the Gaza Invasion,” set for January, in which he “looks at how the reckless and disproportionate military action against the Palestinians in Gaza a year ago has led some of Israel’s closest allies to question their support for the country,” while “offering the possibility of something hopeful emerging from the tragedy of what occurred in Gaza.”

Oakes says eliciting a paperback partner will “certainly be a goal for each published work of ours.”

This is the almost perfect example of how one might expect a pure ebook play to develop over time, publishing ebooks to a time sensitive market while selling the rights to someone else for a paperback edition, enabling them to keep stock costs lows and cash flow high and letting someone else worry about the odd economics of the traditional model!

Mike Shatzkin has written quite a bit on these topics so it’d be worth reading one or two or even three of his posts.

We live in the most interesting of times!
Eoin

*A service of Publishers Marketplace a site that anyone interested in publisher should pay for.

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