The Bookseller reports today (19/02/2009) that Transworld will run a book festival featuring star authors:
LitFest 10 will be held in libraries across Hertfordshire from 25th March to 27th April. The event is being run by Transworld and Random House Children’s Books and will be promoted in independents such as Maher Books and Books@Hoddesdon, as well as local Waterstone’s branches.
As well as Child and Harris, other authors will include Channel 4 “TV Book Club” pick Belinda Bauer, John O’Farrell, teen authors Bali Rai and Anthony McGowan and S J Bolton.
This is a very interesting move and really highlights what a well positioned publisher can do to enable connections with readers outside of any social or online media. Why wait around for Hay or any other festival to invite your authors when you can rally a fine crop of excellent crowd pleasing writers yourself? The link up with independents is also a clever strategy.
I’m impressed and I hope it comes off for them. I’d expect to see more of this as publishers seek more effective ways to create audience engagement and to build lists and contacts.