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Wisden: Another Clever Bloomsbury Brand

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Bloomsbury has featured on these pages a number of times. To my mind, too much of the focus on Bloomsbury is about Potter and Rowling. When I’ve been interested in Bloomsbury it is generally for their clever acquisitions and what I perceive as a well developed but poorly reported strategy for acquiring valuable and sustainable brands that have digital potential.

The announcement yesterday that Wisden their cricket imprint (which is part of the A&C Black group of imprints) will expand its offering (relatively slowly) into other sports seems like a great example of just that strategy.

So long as the extension is done with some common sense, the very string image of Wisden should be able to sustain this move. I’m looking forward to seeing how this goes for them,
Eoin

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