Lost Sales Opportunities – The Siloing of Marketing (via From the Foredeck of the Titanic)
Interesting post this!
Love the blog too!
Several years ago, I sat in on a presentation made by the CEO of a publishing company. After a few minutes It was clear to me that he had recently spent time on a long plane ride and was exposed to a Forbes specialty magazine. The buzz word at the time in the business world was “silo” and the goal was to get everyone out of their “business silos” so they could all “work together.” It was a great talk and I actually felt hopeful for that company’ … Read More