Brain Shots: A nice promotion by Waterstone’s & The Bodley Head

Very nice idea from Waterstones & The Bodley Head! Clever way to take advantage of the digital form preference for shorter material and yet promote the longer form books in both print and digital, savvy!

Brilliant ideas are at the heart of the books published by Bodley Head (part of the Random House Group) – but knowing that not everyone has the time to read all 400+ pages of each of their titles they’ve created Brain Shots: ‘big idea’ books in a byte-sized format.

via Fiction, Children’s books, eBooks, Non-fiction books, textbooks and more at Waterstone’s.

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