I just liked this paragraph but the whole piece is interesting and well worth reading!

Case in point: The University of Texas Co-Op — who is the largest seller of used textbooks in the country and the most profitable independent college bookstore in the United States — recently purchased an EBM for $150,000. It has created publishing company Forty Acres Press to manage the machine, which has been affectionately named B.O.B: The Burnt Orange Book machine, in honor of the university’s signature color.

via B.O.B., University of Texas’ $150,000 Book Machine, Readies for Freshman Year.