Great piece on scarcity, abundance, content and strategy, or at least the thinking necessary to get there!
The asymmetry of choice in the age of scarcity allowed providers to define the available choices. Now, consumers choose from a myriad of sources and versions. Any asymmetry they may experience in the future could be the asymmetry-of-choice — controls they impose for their own convenience, not for the convenience of producers. This creates uncertain demand for providers, and the move toward a more efficiently utilized information environment will have huge effects on all our familiar aggregations, packages, and delays.