I’m not sure I agree that publishers have done nothing as this suggests, but even so, it is worth reading:
But why would the average person not pirate eBooks? Like Cory Doctorow says, it’s not going to become any harder to type in ‘Toy Story 3 bittorrent’ in the future – and ‘Twilight ePub’ is even easier to type, and much faster to download to boot.
After Christmas, tens of millions of people will have the motive, the means, and the opportunity to perform book piracy on a massive scale. It won’t happen immediately, but it will happen. It’ll begin with people downloading electronic copies of books they already own, just for convenience’s sake (and hey, the New York Times says it’s ethical!). This will of course handily introduce them to the world of ebook torrents.