All that Litlove writes is well thought through and exquisitely written, this is no different. The theme is important, thought-provoking and relevant to publishers of al kinds,

But I also feel that the vastness of the web is producing its own issues now. When there are millions of blogs that could possibly be read out there, the inevitable consequence is a dissolution into insularity. When I first started writing and reading blogs, I had the impression of a huge virtual city, teeming with life. Now, four years later and several thousand book blogs richer, it feels more like I live in a blog village that is part of a network of other villages – all of which I could visit if I could follow the right pathways, except of course no signposts exist. It’s hard to track down blogs I really appreciate. I can arduously work my way through the blogrolls of others, I can google for reviews of the kinds of books I like and hope that produces good results (not just a bunch of blogs that no longer update). But what attracts one blogger to another is profoundly subjective and often unquantifiable, a matter of style, a question of voice. There’s no other way of tracking blogs down than individually, by trial and error and hours of visiting.

via Blogging and Reaching Out « Tales from the Reading Room.