Quick Link | Why The Book Business May Soon Be The Most Digital Of All Media Industries | paidContent

Ahhh, the fun, the frolicks, the change and the turmoil are all just ahead of us folks. in some ways,it’s exciting, in others it’s terrifying, on balance I’m for it!

The punchline is this: 2010 will end with $966 million in e-books sold to consumers. By 2015, the industry will have nearly tripled to almost $3 billion, a point at which the industry will be forever altered.

Right now, the number to track – and the one that determines how many e-books will sell – is the percent of a consumer’s books that are bought and consumed digitally. To get at this number, we have to understand how people get books today. Did you know that the two most common ways people get books today is borrowing them from a friend or getting them from the library? Evidently content – at least in the book business – is already quite free, even without the help of digital.

via Why The Book Business May Soon Be The Most Digital Of All Media Industries | paidContent.

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