I’ve a new post over at EoinPurcell.com on Digital Publishing:
Most small companies can’t afford to put someone on this full-time, that much is probably a given (although if you can, then you should), but someone really should be devoting at least a third, if not half, of their time to the issue.
AND they need to be considering more than just contracts, conversion, distribution and price. That part of the job is now routine, essential and commonplace. It doesn’t mean it shouldn’t be done or that your digital publisher shouldn’t be doing it, but it does mean that your digital publisher needs to be looking at more
Head over to read the rest!
Frankly, I think this email offering is going to be a bit of a damp squib. That said, I’ve been wrong before and I think Facebook is just a slightly fancier AOL ten years on.
There’s some good commentary on this here:
Which brings me back to the title of this post: Why Facebook badly needs Steve Jobs. Facebook is the new Google – as in, they are building up an army of the best damn software developers on the planet. But having great engineers is not enough. Microsoft, Google, and Facebook have each had a monopoly on great engineers for a period of time. But engineers want to solve hard problems – to build abstractions – to unify 3 different things that seem kinda similar. But this has nothing to do with solving real user problems, which is what Apple excels at. So these amazing engineers need a Product Person to direct them. Steve Jobs. Someone who doesn’t just unify stuff because it’s neat & challenging. Someone who thinks, “what problems do people have?” and then solves those problems (see: iPhone vs. every smartphone before the iPhone).