Most small companies can’t afford to put someone on this full-time, that much is probably a given (although if you can, then you should), but someone really should be devoting at least a third, if not half, of their time to the issue.

AND they need to be considering more than just contracts, conversion, distribution and price. That part of the job is now routine, essential and commonplace. It doesn’t mean it shouldn’t be done or that your digital publisher shouldn’t be doing it, but it does mean that your digital publisher needs to be looking at more