Well done Kobo!
What’s particularly great about this is that Kobo’s eBooks are ePub using “classic” Adobe DRM. So you can buy nearly anyone — except Kindle owners — an eBook as a gift. The ePub can be read on a Sony Reader, a Barnes & Noble Nook, a Kobo Reader, and other devices.
via Kobo Beats Amazon, Barnes & Noble, and Sony To eBook Gifting « Mike Cane’s xBlog.