Amazon has just announced that you can now give Kindle ebooks as gifts to anyone with an email address. This is kind of amazing and represents a huge shift in the ebook ecosystem. Given that kindle ebooks can be read on nearly any platform that allows app downloads (PC, MAC, iPhone, iPad, iPod Touch, Blackberry, etc.) you’ll never have to worry about what platform someone is one, a small download will resolve the issue:
Kindle is the most gifted item in the history of Amazon.com and millions of people around the world are reading Kindle Books on Kindle devices and free Kindle apps. Beginning today, just in time for the holiday season, customers can give Kindle Books as gifts to anyone with an e-mail address–no Kindle required. Kindle Books can be read on Kindle devices and free Kindle reading apps for iPad, iPod touch, iPhone, Mac, PC, BlackBerry and Android-based devices. For more information or to give a Kindle Book as a gift, go to http://www.amazon.com/givekindlebooks.
“We are thrilled to make it easier than ever for our customers to give their favorite Kindle book to a friend or family member as a gift,” said Russ Grandinetti, Vice President, Amazon Kindle. “We’re making this functionality available in time for the holidays to offer an easy, stress free holiday shopping option for anyone – not just Kindle owners.”
To give a Kindle Book as a gift, customers simply choose a book in the Kindle Store, select “Give as a Gift” and send their gift to anyone with an email address. Notifications of Kindle Books gifts are delivered instantly via e-mail and the recipient redeems the gift in the Kindle Store to read on any Kindle or free Kindle app.