Seth’s no fool. This is, for want of a better description, his own business ideas imprint. With his status, connections and publicity generating ability, I’d warrant it’ll come off too.
It’ll be fun to see how this goes:
The Domino Project is named for the domino effect—ideas can quickly spread, moving through a previously static set up. Our mission isn’t to become a promotional machine, focused on interrupting large numbers of people or having significant promotional chops through traditional media. Instead, were grabbing the opportunity to choose and deliver manifestos that are optimized for the tribe, for the small group that wants to grab them, inhale them and spread them. The good ones will spread, first from person to person, then from one circle to another, and eventually into large groups.That’s a lot to absorb for one post. I’ve been working on the ideas behind The Domino Project since I published my very first book in 1986. The first manifestos won’t be out for a few months, but you can learn more as we go by following the Domino Project blog here.
Eoin Purcell's Blog 