Well, this is a shame.

A shame that it didn’t work, a shame that there isn’t any hope of saving it, a shame that a publisher couldn’t build something for itself, a shame that they are using advertising as an excuse, a shame that they are using competition as an excuse, a shame that instead of trying something like this in such a half-hearted way (and if you think that’s unfair check out the simply pathetic social media presence for this social based site) they didn’t go for it hell for leather, a shame that the users still on site seem so committed to the idea (read the forums and you see there is a great deal of support and interest). Oh well

HarperCollins is closing its BookArmy social networking site later this month, blaming poor advertising and competition from similar sites.

via HarperCollins stands down BookArmy | theBookseller.com.