Making Things Happen: The IPN Premium Annual Report On Irish Publishing

This series is designed to talk about some of the things I’ve been lucky/crazy/happy to get shipped (as Seth Godin might put it) in the last few months. The first post talked about The Irish Story’s first five Apps. This post is going to talk about the IPN Premium Annual Report On Irish Publishing. It might be a little long.

~~~~~

Where it came from
I suppose I should say that IPN Premium is the paid for imprint of Irish Publishing News, the industry website I run that covers Irish publishing news, features and stories. The idea behind the site was to create a resource for the Irish publishing community. I have another post coming about the site itself, so I’ll leave it at that for now.

IPN Premium then comes from a realisation that Irish publishing, as distinct from other industries, is poorly served by business intelligence and business advice. There is little in the way of market resources with the exception of Nieslen’s impressive but flawed Bookscan service for the Irish Consumer Market. I say flawed because while the most comprehensive analysis available, it covers a debatable portion of the market from 60-75% depending on whose figures you accept. I wanted to change that.

The Irish bookselling industry is worth somewhere in the region of €200 million and has sales of around 18-20 million units a year. That’s not small beer, the industry shouldn’t be relying on guesses, educated or not, about industry information.

What’s more, with the approach of digital publishing and the likelihood that a portion of those sales will shift online into purely digital form over the next five years, it would be crazy not to have a dedicated source of professional information for publishers, booksellers and authors to work from.

The Report itself
So I set to creating the first product, the IPN Premium Annual Report on Irish Publishing which is, at over 30 pages, longer than I intended and filled with more information than I realised it could possibly hold.

It is also reasonably priced because while all that I’ve said above remains true, many smaller publishers don’t have large resources available to them to buy reports.

If you haven’t bought it, and you find publishing interesting you can do so by clicking here.

Over the next few years, the report will gain features, and several aspects of it will change, but I’m very pleased with the first iteration and I hope those who have bought it are too.

There is much more to come from IPN Premium and indeed from Irish Publishing News itself, but for now, I’m just enjoying the sales as they come and hoping that those who buy it, find it as useful as I intend.
Eoin

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