The whole piece is VERY worthwhile. But I was struck by this piece for a few reasons.

1. It shows just how obsessed you need to be with price, jackets, descriptions and meta data to succeed in the
2. How hard you work to be an overnight sensation like Konrath, who even now is pretty much an unknown outside of restricted circles!
3. JUST how lucrative the self publishing aspect of Konrath’s publishing now is.

For the very first time, the writer can conduct their own real-world experiments. By trying different things, learning from mistakes, and constantly tweaking and improving, we have more power than ever before to find our readers.

A lot of folks know how much money I’m making. But how many know:

I’ve changed or tweaked cover art 45 times.

I’ve reformatted my books five times each.

I’ve changed product descriptions over 80 times.

I’ve changed prices on each book two or three times.

Unlike the traditional publishing world, where published books are static, self-publishing is dynamic. If something isn’t selling as well as you’d like, you can change it. The work doesn’t end when you upload your ebook to Kindle. The work is never-ending, and vigilance is mandatory.

Self-publishing is a wonderful opportunity to learn and to grow. This means you MUST try new things.

via A Newbie’s Guide to Publishing: Resolutions for Writers 2011.