This is why Hugh McGuire is so great, he’s clear-sighted and setting about fixing a REAL problem. Success cannot be too far away. I love the idea of PressBook, I want it to succeed, I’m sure it will:

Book production is broken right now, because it’s still focused on creating a print book, and then somehow generating an ebook. So ebooks are still an afterthought in production processes. But even more important, in the long run, is that those producing books aren’t yet even thinking about the web – which I’m certain will be the ultimate place that books will live.

via From Book Oven to PressBooks, Hugh McGuire Shares His Startup Story.