Day: March 25, 2011

Stop Making It Bigger | EoinPurcell.com

I have a quick strategy note over on my EoinPurcell.com for publishers, especially small and medium-sized one, on how they can stop making their backlists a digital problem and maybe start moving towards selling ebooks:

Well to my mind, the first thing ANY publisher needs to do, even if they don’t have immediate plans for digital publishing, is stop making that backlist issue bigger and I’ve a pretty sensible strategy for how they can do that AND start preparing for digital publishing.

1) Stop only holding PDF files
Simple enough really, but if you are using in-house design programmes like Indesign or Quark, make sure you hold onto the Quark or Indesign files of your titles AS WELL as holding on to the PDF. If you are using out of company contractors, make it a condition that designers supply original files to you when they deliver the final files. Doing this means that you have files that are easier to convert then PDFs and will thus cost considerably less money when you decide to explore digital publishing and ebooks.

Cost to you: Nothing

via Stop Making It Bigger | Eoin Purcell.

Go Read This | Book Blog | The Spectator

A wonderfully snide analysis of Eason (Ireland’s largest book retailer) in The Spectator Book Blog the other day.

Foreign retailers have it no easier. In the States, Borders is poised to collapse; whilst in Ireland, shrinking giant Eason can’t stop making a loss. Radical measures that should have been taken years ago are finally in the offing. Eason has been forced to introduce another loyalty card package and establish in-store interactive zones, in addition to giving its outlets a lick of paint and a squirt of Fabreeze. The firm is also working to narrow its stock categories, having conceded, like Waterstone’s, that it can’t compete when it comes to shifting Sophie Kinsella. Most conspicuous of all, Eason is relaunching its website to boost sales.

via Book Blog | The Spectator.